Social Media


The Future of Public Relations and Social Media

by Erica Swallow

In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry. We collected their thoughts on how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships.

Welcome - When Every Company Is A Media Company...

By Tom Foremski

Five years ago, when I first began writing and talking about this idea, that every company is a media company, few people understood what this was about. Today, it's a message that is better understood -- but only among a few leading practioners in media, communications, and marketing -- it's still far from being understood by the mainstream.

Yet today, it's a very important concept because the evolution of media, and the powerful media technologies of the Internet,  has transformed the entire media industry and is now transforming nearly every business.  

Every company is a media company because every company publishes to its customers, its staff, its neighbors, its communities.


Managing Your Online Profile

How People Monitor Their Internet Identity and Search for Others Online

May 26, 2010

Reputation management has now become a defining feature of online life for many internet users, especially the young. While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share. Search engines and social media sites play a central role in building one's reputation online, and many users are learning and refining their approach as they go -- changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online.

Social Media Use Becomes Pervasive

Facebook, in particular, is becoming a major attraction for a broad swathe of the population

April 15, 2010 - Brian Morrissey

New research shows that social media use has become a regular habit for three quarters of the online population.

In a survey of 1,700 U.S. Internet users, Nielsen Online found that 73 percent engaged in social media at least once per week. Engagement was defined as reading a blog, visiting a social network or reading (and/or commenting on) a message board. The research pegs the total U.S. social media audience at 127 million.

The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU's iVillage, found that Facebook is becoming a major attraction for a broad swathe of the population, rivaling the reach of traditional media channels. Of the online population, 47 percent visit Facebook daily, according to Nielsen, nearly rivaling the 55 percent that watch TV. Facebook daily use easily beats out other traditional media like radio (37 percent) and newspapers (22 percent).

Social media and the leadership debates

By Rory Cellan-Jones
BBC Digital election correspondent

The micro-blogging site Twitter will be one arena where this battle will be fought.

During the hour-long chancellors' debate last month there were more than 11,000 tweets sent during an hour of argument. The number during this week's first 90-minute party leaders' debate is expected to be many times higher.

Alberto Nardelli of Tweetminster, which tracks political activity on the micro-blogging site, says the volume of tweeting will be very high, although it may not beat the record set in 2009 when BNP leader Nick Griffin appeared on Question Time.

All of this activity on social networks, on blogs and on the mainstream media will be analysed by practitioners of a new discipline called sentiment analysis.

They believe that by feeding vast amounts of data into computers they can analyse the emotions of those people watching and commenting on an event, and say something useful about public opinion.

Social media and China: What you need to know

By Merritt Colaizzi on March 31, 2010

As the showdown between Google and the Chinese government plays out, it’s key to understand what’s at stake: a vibrant online market and a deeply entrenched social media culture on a scale that can be hard to imagine.

How social networking happens in China
  • 221 million people have blogs, largely in a diary-style.
  • 176 million Chinese connect via social networking system (SNS) with their “real” friends and online networks.
  • 117 million connect anonymously via bulletin board system (BBS). These interactive online message boards are the heart of social media in China. They’re where people go to find topic-based communities and where consumers talk about products and services.

AOL Launches Stand-Alone Lifestream

Friday, March 12th, 2010 by Jordan McCollum

Like most social aggregators, Lifestream gathers content from several social networks, including Facebook, Twitter, MySpace, Foursquare, Delicious, Digg, Flickr, YouTube. Lifestream uses existing friend lists on those social networks, so users don’t have to recompile their friend lists. Users can also cancel updates from entire networks, users or users on networks (i.e. ignore your friend’s Twitter stream but keep following his Facebook). It’s also integrated with Facebook Connect, so there’s no separate login, and users can publish back to social networks from the platform.

How Companies are Using Social Media to Make Better Decisions

About 8 hours ago Mat Fogarty

Collaboration and crowdsourcing are the realities of today’s public Internet, and the trend is now gaining real traction in the workplace. Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees. They are the ones whose talent, work, and daily interactions with the product make the business what it is.

5 LinkedIn Groups to Boost Your Social Media Savvy

By Kristin Burnham March 4, 2010 01:00 PM ET

We've done the legwork, and below are five groups for anyone interested in the goings on of the social media niche. The discussions posted in these groups are smart, current and frequent (with very few spam messages and advertising posts).

1. Enterprise 2.0 Group
2. Intelligent Social Media
3. Linked Strategies
4. Social Media Club
5. Social Media Today

Social Gaming Integral to Social Networking

Published on February 19, 2010

Activities Performed by Social Gamers
Social gamers spend on average 39% of their time on social networking sites playing games, followed by chatting with/messaging friends (17%), and playing non-social (solo) games (15%).

Social gamers in the UK tend to chat/message slightly more than those in the US.

Looking for real-world examples of businesses achieving their social media marketing goals? Our 47-page case-study collection, Facebook Success Stories, shows you how to increase brand awareness, target specific markets, promote new products, and create communities that engage users. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


Facebook Corners 44% of Social Sharing

Wednesday, February 17th, 2010 by Jordan McCollum

TechCrunch’s Erick Schonfeld talked to sharing-widget producer Gigya recently to find out what site people tended to share content on the most. Gigya’s widget power social sharing from sites such as, Reuters and (and 5000 more). When people shared content, where did they tend to post it? Facebook was the #1 choice for 44% of content sharing.


Social Media Optimization: SMO is the New SEO – Part 1

February 16, 2010 by Brian Solis

SMO is defined by the distribution of social objects and their ability to rise to the top of any related search query, where and when its performed.

At the center of any successful SMO program are social objects. Social objects represent the content we create in social media, including images, videos, blog posts, comments, status updates, wall posts, and all other social activity that sparks the potential for online conversations. As such, the goal of SMO is to boost the visibility of social objects as a means to connecting with individuals who are proactively seeking additional information and direction.

How Google Buzz is Disruptive: Open Data Standards

Written by Marshall Kirkpatrick / February 9, 2010 11:31 AM
Google rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under the covers, though, this major product was built by a team of people taking a radical new approach to online publishing: Buzz is all about open, standardized user data.

Google Buzz data can be syndicated out to other services using the standard data formats called Atom, Activity Streams, MediaRSS and PubSubHubbub. That couldn't be more different from Facebook. Google has taken open data standards to battle against a marketplace of competitors that are closed and proprietary to varying degrees. This is a very big deal.

3 Social Networks For Connecting With Entrepreneurs

Written by Chris Cameron / February 4, 2010 9:10 AM


3 New Way s to Measure the Social Web

About 20 hours ago Tim Trefren

1. Funnel Analysis: Measuring Conversion Rates
2. Engagement Tracking: Measuring What People Do
3. Visitor Retention: How Many People Come Back?

There’s a lot to learn about analytics from the frontrunners in social media. The intense competition has resulted in many new and innovative ways to track and analyze visitor data.

We covered three such concepts in detail today: Funnel analysis, which lets you track conversion rates across whole parts of your site, engagement tracking, which is becoming more relevant than pageviews, and visitor retention analysis, which helps you understand and optimize the number of repeat visitors you get.

Time Spent on Social Media Surges

from MarketingProfs. Published on February 2, 2010

Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

Overall traffic to social networking sites reached 307.4 million unique visitors in December 2009, up 27% from 2008 levels, according to the study. 

Social networks and blogs were the most popular online category when ranked by average time spent in December, followed by online games and instant messaging, Nielsen found.

With 206.9 million unique visitors, Facebook was the top social networking destination in December 2009 among the countries studied, with 67% of social media users visiting the site during the month.

US Time Spent on Facebook and Twitter Outpaces Overall Category
Americans, too, continue to spend more time on social networking and blog sites: Total minutes spent on social sites increased 210% year over year (YOY) in December 2009, and the average time per person increased 143% during the same period.

Meanwhile, the average time per person spent on Facebook increased 200% YOY in December, while the average time spent on Twitter increased 368%.

Among the top 5 US social networking sites, Twitter generated the most visitor growth during the year: The number of unique visitors to Twitter reached 18.1 million in December, up 579% from 2.7 million in December 2008. However, month over month, unique visitors decreased 5% in Dec.


New Data on Twitter Usage Can Strengthen Your Twitter Outreach
January 21, 2010, Jennifer Laycock 

HubSpot Releases Third State of the Twittersphere Report #SOTwitter
Posted by Pamela Seiple on Tue, Jan 19, 2010 @ 11:16 AM


Kids pack in nearly 11 hours of media use daily by Larry Magid from CNET

A new study from the Kaiser Family Foundation shows a "dramatic" rise in the amount of time children and teens spend using entertainment media, "especially among minority youth." The study, "Generation M2: Media in the Lives of 8- to 18-year-olds," only focused on recreational use of media, not homework, school-related online research, or reading books for school.

The report, which was released Wednesday, showed that 8- to 18-year-olds "devote an average of 7 hours and 38 minutes to using entertainment media across a typical day." That adds up to more than 53 hours a week. And thanks to multitasking, they wind up packing in nearly 10 hours and 45 minutes of content during those seven and a half hours.

The study looked at the use of TV, computers, video games, music, print, and cell phones. It found that media use increased by one hour and 17 minutes a day over the past five years.


App Usage to Soar in 2010 JANUARY 21, 2010 from eMarketer

Mobile to fare better than social

Mobile app investment should grow significantly this year, according to a report from DM2PRO and Quattro Wireless. Spending on social apps, however, will stagnate even though more marketers have already developed the applications.

Fewer than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android.

Among those marketers who already had an app in 2009, however, Facebook was the leading platform.

Channel in Which Marketers in North America Have Used Mobile/Social Apps, December 2009 (% of respondents)


Finalists – Top 10 Social Media Blogs 2010

By Michael Stelzner, Published January 15, 2010

Here are the finalists:
Mashable’s Weekly Social Media Event GuideBig list of events. Some happening in Silicon Valley:

January 27-28, 2010, Amsterdam, Netherlands: Enterprise Social 2.0: RIP or ROI? This senior executive event will bring together decision makers from the top Fortune companies to discuss innovative strategies on how to maximize business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. Use promo-code MASH14 for a €100 (Euros) discount for the 2 day conference registration fee.

January 28, 2010, San Francisco, CA: The ARF Industry Leader Forum — Putting Listening to Work is an interactive event to help advertisers, agencies, media and research companies determine how to use social media and digital behavior for their listening strategies. Learn how to use listening, evaluate listening applications, develop a listening strategy, integrate it into your existing research program, create an action plan and apply insights garnered. Attendees will receive The ARF Foundations Series – Listening tool, an $895 value, featuring 25 case studies and 30+ company reviews how listening is used for consumer insight, customer service, new product development, reputation management, competitive benchmarking, and breaking into new applications like media planning, targeting and predictive modeling. Speakers include: Jeremiah Owyang, digital media strategy superstar and blogger and Partner, Customer Strategy, Altimeter Group, Toyota Motor Sales, Saatchi and Saatchi Wellness and LinkedIn (). Mashable readers can use promo code ARFMASH to save $100.

February 1-5, 2010, New York, London, Berlin, Toronto, San Francisco, São Paulo: Social Media Week’s second annual conference will take place between February 1st – 5th, 2010 simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo. The five day conference will explore the profound impact that social media has on culture, business communications and society at large. The week-long conference is designed as a series of localized events, which city partners are responsible for organizing. Over the course of the week and in each city, programs will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions.

March 25, 2009, San Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble, and Jeremiah Owyang. Can’t make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10!

Forrester Releases Social Computing Predictions for 2010

Listening platform insights go mainstream: No longer is what a company says on Twitter only applicable to those on Twitter, Ray says. As consumer adoption increases and social media becomes mainstream,what's said on any channel becomes important to a company's entire audience. Therefore, social media insight will play a critical function to the entire enterprise-customer service, product development-not just the social or interactive marketing department

Social Media Users Want to Be Heard DECEMBER 17, 2009

While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium—for better and for worse.
Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.

Attitudes of Online Social Media Users Worldwide Regarding Their Use of Social Media, by Age and Gender, August 2009 (% of respondents)

Attitudes of Online Social Media Users Worldwide Toward Social Media, August 2009 (% of respondents)

The Merger of Social Networking and Search
By Gary Stein, ClickZ, Nov 10, 2009

Eric Schmidt: the "challenge of the age" was figuring out how to rank (and, assumedly, serve up) the real-time social content that is beginning to appear nearly everywhere online.

the world has been dying to have an immediate sense of the current thinking of the world about a particular topic.

Clearly, the rise of social media is tapping into our desire to announce our thoughts to the world. The trouble, of course, is that all of that information is disorganized and ephemeral.
It means that optimizing for search absolutely means engaging in social marketing. Social Search is in beta now, but not for long. When it rolls out, you will need to include a social marketing plan in your search plans.
Social search is something different. It's not about linking to pages, but rather about having people tell a particular kind of story.
That's a different task, because you're no longer dealing with content nearly as much as you're dealing with people. You need to pull together a plan that will give consumers experiences and then drive toward a very new and unique conversion: from someone who believes something to someone who talks about what they believe.
We will see a new generation of online marketing focused on getting people to post something to their networks.
Sharing content seemed like a good way to increase page views and drive traffic. But now, it's more important. You need to get people to say positive things about your brand because that content will soon be the most valuable element returned from a search.

Listening on Social Media, Act from Social CRM

Real time monitoring of social media topics

How to Use Social Media?

Software Tools

Social network software

  • Kickapps: Social & Media Applications On Demand
  • Cubetree: a free enterprise collaboration suite that integrates social networking features like profiles and microblogging with tools like wikis, blogs.
  • Cliqset, a Friend-Feed-like online identity platform
  • Friedfeed (facebook)
  • Friendster
  • Url shortener:
  • StatusNet is the open source micro messaging platform that helps you share and connect in real-time within your own domain.

Subpages (1): How to Use Social Media