It's still early going, but e-commerce and other sites are finding the investment well worth their time, money and effort.
By providing highly detailed descriptions of products and their attributes, and linkages between categories, the semantic technology has also enabled Ebags to attain higher placement on Web search engine results pages, according to the e-retailer's ...
***Mathew Ingram Jan. 7, 2011, 4:00pm PDT
Until recently, Google might have been able to ignore the kinds of criticisms that Kedrosky and Wadhwa and others have raised, because it was so dominant in both search and advertising. But the web giant can’t afford to do so for much longer when it’s already under competitive pressure from Facebook, which is not only growing rapidly and now has a $50-billion market value, but is also seen to be attracting increasing interest from the advertisers who represent Google’s bread and butter. Search results and user loyalty are about the only weapons that the search company has left — and that could make things unpleasant for Demand Media and its ilk.
***Nancy Davis Kho - Posted Nov 12, 2010
Ironically, it is the very breadth, depth, and range of possibility inherent in semantic technology that can prevent content companies from experimenting with it, though it may be one of the most useful commercial innovations of the past decade. ...
The opportunities for semantic technology seem boundless for the content industry, not only in the areas above but also in media monitoring, harnessing user-generated content, monitoring copyright, and usage. But don’t let the wide-open, uncharted future scare you off. ...
***Oct 18, 2010 at 11:00am ET by Greg Sterling
Google is introducing what it calls “Cloud Connect” for its enterprise Google Search Appliance. The new functionality “lets workers search across both on-premise and cloud-based content from a single search box, delivering more comprehensive results and improving productivity.”
Accordingly the new “Cloud Connect” brings together Google Docs/Apps with web content and other internal company documents. Google said that it now has 3 million businesses using Google Apps.
***Wired Nov 2009
Plenty of other companies — About.com, Mahalo, Answers.com — have tried to corner the market in arcane online advice. But none has gone about it as aggressively, scientifically, and single-mindedly as Demand. Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers.
Open source search engine
Hosted enterprise search
* Google Site Search: you can put a Google search box on your website and enable prospective visitors and customers to find information instantly.
* Google Commerce Search 2.0 is a powerful search solution designed specifically with online retailers in mind.
* Adobe SiteSearch gives marketers the ability to control and optimize the search results on their sites.* Autonomy