SVForum Web2.0 SIG

AJ is a co-chair of SVForum Web2.0 SIG, which Semantic Web SIG is merged into.  This SIG will include discussions on the latest development in semantic technology and search technology. We will explore the exciting applications of semantics and search that reshaping the web and enterprises, including search engine, online advertising, social media, web intelligence, knowledge discovery, semantic web, open data sharing, enterprise applications, enterprise social platform, enterprise cloud transformation, etc. This meeting will provide networking for developers, business people, entrepreneurs, and investors.  We meet every other month at LinkedIn in Mountain View.  For latest event, please check out svforum website


Title: New Frontiers of Social Gaming

Gaming has started taking center stage in technology and business conversations, and in particular social games are becoming very popular following Zynga's success. But no longer are games just for entertainment. Serious games are now being applied for many other aspects of life and business across industries such as healthcare, education/learning, defense, etc. This SVForum event will showcase innovative applications of social gaming in non-game industries, a discussion of the current state of the Gaming industry and its larger ecosystem, opportunities, and an up-to-date view of current VC investment in this exciting space. Some questions we'll try to address are: Is it too late or too small an opportunity for startups or even large publishers to pursue social gaming? How about the rise of midcore social gaming, gamification and other emerging genres for social gaming 2.0? Why isn't there a Zynga of mobile? How can you use game mechanics to impact and incentive positive human behavior?

Confirmed speakers include:

Tim Chang, Partner, Norwest Venture Partners
Adam Bosworth, CTO, Keas
Kris Duggan, CEO, Badgeville
David Drescher, CTO, Lumos Labs

The format for the evening will be a series of short presentations followed by a panel discussion with the speakers. Join us for an exciting exploration of this exciting new frontier.

Speaker Bios:

Tim Chang, Partner, Norwest Venture Partners
Tim brings a combination of operational, technical and Asia business experience to NVP. He focuses on investments in mobile, gaming, digital media, and also leads NVP's investment practice in China and Asia-Pacific. Tim was named on the 2011 Forbes Midas List of Top VCs for his investments in ngmoco (acquired by DeNA) and Playdom (acquired by Disney), and his deals have generated more than $1.3B in M&A exit value. Tim led NVP's investments in and serves as a board director for Badgeville, Lumos Labs, Basis, AdChina, PCH International, AllReach Media, and Brite Semiconductor. He also led NVP's investment in Lashou, China's leading deal site, and BranchOut, a career networking application for social networks. Tim also works closely with the boards of Treatfeed, SocialVibe, Borqs, deCarta and Veveo.

Adam Bosworth, Founder and CTO, Keas
Adam Bosworth is a technology leader and innovator who was instrumental in building numerous technology products, including Google Health, Microsoft Access, Microsoft Internet Explorer and BEA WebLogic Integration and Workshop.

Kris Duggan, CEO, Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques from social gaming, gamification and loyalty. Badgeville, The Social Loyalty Platform, makes it easy for business leaders, smart marketers and innovative technologists to increase user loyalty and lifetime user value with proven techniques from social gaming. Using Badgeville, web and mobile sites can offer real-time rewards, achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include industry leaders such as Interscope Records, Discovery Communications, NBC,, Major League Gaming, Deloitte Digital, and The Active Network. Badgeville was founded in 2010 and is based in Menlo Park, CA. Prior to founding Badgeville, Duggan worked in leadership roles at a variety of successful companies, including WebEx, and across a variety of verticals.

David Drescher, co-founder and CTO, Lumos Labs
David oversees all product and technology operations of, the leading online destination for cognitive training and learning games. has over 14 million members, and a very successful mobile application. David was the inventor of Lumosity’s cognitive training platform and its adaptive training algorithms. He is also the game designer behind many of the most addictive games on

6:30-7:00pm Registration / Food & Drink / Networking
7:00–8:15pm Presentations
8:15-9:00pm Panel discussion and Q&A

Linked In, 2027 Stierlin Court, Mountain View, CA



The consumer experience of walking into a store and buying something has not fundamentally changed in over 100 years. Meanwhile, e-commerce has carved out a substantial market despite the drawback of buying a product that cannot be seen, and is not instantly available. This success has been fueled by the development of technologies that create a more relevant and informational user experience, and by the emergence of effective, performance-based online marketing models. However, e-commerce is still one-seventh the size of offline retail, and its growth rate is slowing. Real-life stores are here to stay.

We stand at a strategic inflection point in retail. For the first time ever, consumers are routinely bringing computers (i.e. smartphones) into the store with them when they go shopping. This has created a unique opportunity to create a rich, interactive shopping experience drawing in part from the lessons learned in e-commerce and in part from new, unique opportunities made possible by location-based services, and also to create new, performance-based marketing models.

This talk will discuss the blurring of the lines between online and offline, and will explore the approach that one startup, shopkick, has taken in addressing these emergent opportunities. In pursuit of its goals, shopkick has invented technology for detecting the presence of consumers in stores, created new, performance-based marketing models, and partnered with many large retailers including Target, Best Buy, Macys, American Eagle Outfitters, The Sports Authority, and Crate&Barrel who have embraced these emergent technologies and approaches to create better consumer experiences that have never before been possible. The talk will further discuss a variety of technical and operational choices made by shopkick and how these were driven by its strategic goals.


Aaron Emigh is the cofounder and CTO of shopkick, Inc., which is dedicated to the vision of transforming shopping to be more personal, more rewarding, and more fun for everyone. Shopkick is funded by Kleiner Perkins and Greylock, and has been recognized as one of the Ten Most Innovative Companies in Retail (Fast Company) and Top Ten Apps (Wall Street Journal).

Prior to shopkick, Aaron served as EVP and GM of Technology at Six Apart (now SAY Media), CTO of Rojo Networks (acquired by Six Apart), Managing Director of Radix Labs, and founder and CEO of CommerceFlow (acquired by eBay). Aaron's work spans mobile, social media, security, anti-spam, networking, storage, e-commerce, data compression, multimedia, vision, machine learning, and operating systems. He is an inventor on over seventy issued and pending US patents.

DLA Piper
2000 University Ave.
E. Palo Alto


Title: Consumerization, Social Media and Collaboration

Enterprise collaboration is being transformed by the two ongoing big trends: consumerization of IT and social media. This event will bring these two trends together and discuss how new channels for collaboration with customers are helping businesses to succeed.

David Coleman will present the first talk: The Consumerization of IT, and How That is Driving Collaboration in the Enterprise. This presentation will look at the "Consumerization of IT" and how that is accelerating collaboration in most organizations. David will look at 5 trends driving this consumerization, 5 mistakes most IT organizations are making, and 5 rules for collaboration success that can be used by any sized organization. Each of these rules will be explained through research results, and examples from client engagements for a controversial and entertaining presentation. One lucky attendee will get a free (signed) copy of his latest book “42 Rules for Successful Collaboration” which is one of the first books to be written by a social network.

Chase McMichael will present the second talk: Beyond Listening: Reinventing Social Keyword Monitoring. Social monitoring is key to every business that's interfacing with customer to reputation management. Of the 100 tools out there what is right for you business will be explored. Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.

Speaker Bios:

David Coleman has focused on “collaboration” for the last 21 years. An an industry analyst he has looked at over 2000 tools in this space. He is the author of 4 books on Collaboration, and writes a regular column for Elearning Magazine called “Collaborative Thinking.” He advises collaboration vendors (start-ups through the largest software companies in the world) on strategy, product roadmap and partnership. He has worked with CEOs of these companies as an executive coach, as well as doing project work. He also works with all sized organization on their Collaborative Strategies i.e. how to be successful in the application of collaboration technologies to specific critical business processes. David has worked with organizations from 5-person start-ups to multi-national and big-box retailers. His blog can be found in the middle of his web site at, and he frequently tweets @dcoleman100. To contact David directly write to or call 650-342-9197.

Chase McMichael, Co-Founder & CEO, Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands. @chasemcmichael

6:30 PM - 9:00 PM on March 29, 2011

Linked In
2027 Stierlin Court
Mountain View, CA

6:30-7:00pm  Registration / Food & Drink
7:00–7:05pm  Introduction By Raj Datta
7:05-8:00pm  David Coleman: The Consumerization of IT, and How That is Driving Collaboration in the Enterprise.
8:00-8:05pm  Introduction by AJ Chen
8:05-9:00pm  Chase McMichael: Beyond Listening: Reinventing Social Keyword Monitoring.


Investing in Clouds over the Pacific

Cloud computing has started to transform how we develop and use applications. Silicon Valley is leading the way with pioneers like Salesforce and Google. Venture money are pouring into new startups in the valley like crazy recently. On the other side of the Pacific, China has determined that cloud computing offers the unique opportunity for China to innovate and make big impact. Government and private investments are being orchestrated to fuel the ambition. This SDForum event assembles a panel of VCs and industry analysts to dissect where the money have been invested in the cloud computing space and where startups ought to look going forward on both sides of the Pacific.

If you see the "cloud" not clear enough, please come to join us and ask your questions. Topics include:
  • Why dose say "Cloud Startup Values Are Getting Insane"?
  • What are the funding prospects for the different areas under the "cloud"? SaaS, PaaS, IaaS or whatever.
  • Where have VCs invested in recently?
  • Are there winning business models for each layer of the cloud stack?
  • How will cloud computing accelerate the development of web intelligence and semantic web?
  • What is China doing right to lure both VCs and startups from Silicon Valley?
  • Where are the funding opportunities for startups in China?
  • Where should entrepreneurs in Silicon Valley spend their time in making new things in or for the cloud?
Confirmed Panelists:
  • Jack Jia, GSR Ventures
  • Jeff Richards, GGV Capital
  • Vivek Mehra, August Capital

6:30pm - 9pm January 5th, 2011
Cubberley Community Center - Room H-1
4000 Middlefield Road
Palo Alto, CA

6:30pm - 7:00pm Registration / Networking / Refreshments / Pizza
7:00pm - 7:10pm Introduction by AJ Chen (Moderator)
7:10pm - 7:30pm Investment overviews from each panelists: Jack Jia, Jeff Richards, Vivek Mehra
7:30pm - 8:00pm Moderated panel discussion
8:00pm - 9:00pm Q&A

Speaker Bios

Jack Jia, Partner, GSR Ventures
Jack Jia joined GSR Ventures as a Partner in June 2010, and focuses on investments in the Internet, wireless, and software sectors. Prior to GSR, Jack was the founder, Chairman, and CEO of Baynote, Inc., a software innovator that develops recommendation and search technology for the adaptive web. He continues to serve as Executive Chairman for Baynote. Jack’s experience also includes the positions of Senior Vice President and founding CTO at Interwoven Inc. (NASDAQ: IWOV, now Autonomy), a leading software company that pioneered the content management category, with a market capitalization of US$7 billion in 2000. Before Interwoven, he was a founder and CEO of V-max America. Jack also led engineering and development at NASA, SGI, Stratus, and Sun Microsystems. Jack received an MBA from Santa Clara University, an MSEE from NYU-Poly, and a BSEE/MSCE from Beijing Jiaotong University. He was recognized as an Outstanding Alumnus by the five Jiaotong universities in 2010. Jack holds more than twenty technology patents. He is also a board member and former president of Hua Yuan Science and Technology Association (HYSTA).

Jeff Richards, Partner, GGV Capital
Jeff Richards is a Partner at GGV Capital, a $1B venture capital firm focused on the US and China. Jeff’s primary areas of focus are on Internet, Applications Software, Mobile and Enterprise Infrastructure technologies. Jeff led GGV’s investment and serves on the Board of Appirio and BlueKai, and is actively involved in GGV’s investments in Qunar, hiSoft (NASDAQ: HSFT), MediaV, and 21ViaNet. Prior to GGV, Jeff was the Vice President of Digital Content Services at VeriSign, co-founder and CEO of R4GS (acquired by VeriSign in 2005), co-founder of QuantumShift, and a management consultant with PricewaterhouseCoopers. Jeff graduated from Dartmouth College with an A.B. degree. You can read Jeff’s blog at

Vivek Mehra, Partner, August Capital
Vivek joined August Capital in 2003. He invests broadly in IT infrastructure and areas of interest include data center technologies, systems management, security, storage, and cloud computing systems and software. Prior to joining August Capital, Vivek co-founded Cobalt Networks in 1996. As CTO & VP of Product Development, Vivek built the first successful server appliance and grew Cobalt into a worldwide leader in the category, culminating in a successful IPO and acquisition by Sun Microsystems for $2B. At Sun, Vivek served as the Vice President and General Manager of the Cobalt Business Unit and a member of Sun’s Technical Architecture Council. Prior to founding Cobalt, Vivek held a number of technical and management positions at Apple, SGI, and Digital Equipment Corporation and successfully developed numerous products including Internet enabled set-top boxes, PDAs, RISC workstations, and high performance graphics subsystems. Vivek received a BS in Electronics from Punjab University, India, and an MS in Computer Engineering from Iowa State University.