Cloud Computing

How APIs Are Changing the Way Brands Connect With Consumers

Brands and Retailers Doing It Right? Best Buy, Sears, Etsy and North Face
Posted by Garrick Schmitt on 02.01.11 @ 10:10 AM

What ever happened to the mashup?
It seems like it was only a few years ago that we were breathlessly talking about mashing up Flickr photos with Google Maps to create something entirely new. But now when we talk of mashups it's seemingly only to describe music, like DJ Gregg Gillis of Girl Talk whom mixes-and-matches hundreds of pop songs at a staggering rate.
The answer, simply enough, is that the mashup has become woven into the fabric of the modern web. Now, instead of talking about mashups, we talk about APIs, apps and cloud computing, all of which are rewiring the internet and have the potential to dramatically change the way brands connect with consumers.

API Growth Doubles in 2010, Social and Mobile Are Trends

Adam DuVander, January 3rd, 2011

Was 2010 the year of the API? Some have claimed this each of the last five years, with the next always eclipsing the previous. There were 1,019 new APIs added to our API directory in 2010, two times the number added in 2009. Greater trends on the web are being played out, as social APIs were the most popular and the influence of mobile is clear.

As the API timeline shows, we now list 2,647 APIs in our directory. That dwarfs the 105 from 2005 and even makes the total from 2008 look tiny. Sheer numbers don’t mean much if there isn’t substance within, so let’s look at the most popular types of APIs from the past year.


Top 15 Facebook Apps For Business

Alison Diana 01/15/2011

While many of Facebook's 500 million users waste part of their days growing virtual crops or committing imaginary crimes, there are many Facebook applications designed to actually improve business productivity. There are more than 550,000 active applications on the Facebook platform, according to the social network, with many designed specifically to improve business practices or better-integrate Facebook into a company's operations. Many business apps are free. Often, fee-based apps offer a basic service at no charge. Frequently, only limited support, usually via Facebook, is available. In addition to general-purpose business applications, there are apps for specific verticals and jobs such as real estate, education, the entertainment industry, Web design, and marketing. These 15 are worth a look.

Accenture Touts Cloud Computing for Developed Nations

A Focus on Shifting Infrastructure Costs Drives the Insight
By Roger Strukhoff  November 24, 2010 07:29 AM EST

Accenture also offers a remarkably modest revenue projection for Cloud Computing, stating, "the market for cloud computing is set to grow to US$8.06bn by 2013. The largest component of the overall cloud service market is in implementation, which represented 65 percent (US$1.5bn) of the 2009 market."

Accenture foresees opportunities for economies as a whole through "upfront investment demand, including expenditures in design, coding, hosting and so on, followed by the ongoing running and maintenance needs."

"Cloud computing can (also) open up the digital economy to small and medium sized enterprises," the report continues. "As the fixed costs of IT become variable, more businesses can access computing power over the web and improve their productivity."

Bingo again. This is the crux of the matter; IT-driven productivity has saved the US (and other developed nations) many times in the past; through Cloud Computing, it can do it again.

Stacy Baird: Blending technology to cut costs

Stacy Baird / November 21, 2010, 0:55 IST

Cloud computing is transforming how enterprise networks are architected, where resources such as computing or server capacity, or applications, may reside, enabling enterprises of all sizes to take advantage of economies of scale. The resources an enterprise may draw on from the cloud may be proprietary or open-source or a blend of both. Cloud computing for enterprises is only in its infancy, and there are significant challenges in such areas as security and privacy. But there is no doubt that cloud computing is going to substantially change the way enterprises use IT.

Cloud Predictions For 2011: Gains From Early Experiences Come Alive

Posted by James Staten on November 15, 2010
  1. And The Empowered Shall Lead Us
  2. You will build a private cloud, and it will fail. And this is a good thing.
  3. Hosted private clouds will outnumber internal clouds 3:1
  4. Community clouds will arrive, thank to compliance
  5. Workstation applications will bring HPC to the masses
  6. Cloud economics gets switched on. Being cheap is good
  7. The BI gap will widen
  8. Information is power and a new profit center
  9. Cloud standards still won't be here -- get over it
  10. Cloud security will be proven but not by the providers alone

Small Business Guide to Cloud Computing

Technology Trends November 15, 2010 By TJ McCue

Let’s start with defining cloud computing. Cloud computing can simply be defined as a computing model in which services (e.g. web based email) and storage (e.g. web hosting) are provided over the Internet.

When most small business owners or new software companies talk about cloud computing, they usually mean an application that runs from the web and not directly from your not-connected-to-the-Internet desktop (software as a service or SaaS).

Cloud computing software solutions, for our purposes here, mean software that has a low monthly fee rather than a one-time capital expenditure.

Just about any business function you can think of has a cloud based solution, from phone services to marketing to operations to finance.


Justifying Your Cloud Investment: Web Sites

Web Sites Are Great First Candidates For Cloud Deployment

Forrester report by James Staten with Lauren E. Nelson, Mike Gualtieri  November 2, 2010

It's one thing to say infrastructure and operations (I&O) professionals need to invest in infrastructure-as-a-service (IaaS) cloud computing; it's quite another to justify the financial and resource commitments. This requires a business case that validates the investment on grounds of business empowerment, cost savings, or faster time-to-market. Positive return on investment (ROI) from cloud computing can't be achieved as a blanket business case because the benefits of cloud computing vary based on the application use case. This report examines the case for deploying Web sites onto an IaaS cloud computing environment. Agility is a common cloud advantage, and this translates into faster time-to-resources for application development and operations professionals. But business justification only comes from ensuring the right fit between the applications and the cloud service, and the right IT ops protections and processes.

Cloud Computing 2010

Edited by Wendy Tanaka, 06.30.10, 06:00 AM EDT; from

An in-depth look at the latest trends and issues in the space.

Cloud computing technologies let us store, access and share all kinds of information over the Internet from anywhere, at any time. Despite its benefits, the cloud is still evolving. For instance, we don't yet have standards for security in the cloud. Here's a look at the latest trends and issues in cloud computing.


The Emerging Cloud Wars

Scott Raney and Michael Cohen, 06.17.10, 06:00 PM EDT; from
Google, Microsoft, Amazon and other tech giants are battling for market dominance.

The rise of cloud computing has already proven to be an incredibly disruptive force in the world of enterprise software. Infrastructure-as-a-Service (IaaS) offerings like Amazon EC2 have launched over 15 million virtual machines; Software-as-a-Service (SaaS) offerings like Dropbox have grown to over 3 million users; and Platform-as-a-Service (PaaS) offerings like Heroku now support over 60,000 cloud applications. One can imagine a future world where both big and small companies view computing as a pure utility, outsourcing the vast majority to public infrastructure but maintaining just enough to "keep the lights on" in house. This future is a very real possibility and major players in both the Internet and enterprise software markets are jockeying for position.

Cloud Computing Companies – List of 85 Cloud Vendor Players


  • Google appengine
  • Salesforce
  • VMware virtualization
  • Heroku
  • OpSource
  • Appirio
  • Cloud9Analytics
  • NetSuite
  • Zuora