Social media like Twitter, Facebook, LinkedIn, and blogging websites
has made open communication and sharing a norm today, which benefits
everyone tremendously. However, it also becomes a challenge to sip through the huge amount of user-generated contents in real
time. Web2express.org has been experimenting and developing new web tools to
help the public to conveniently follow trending topics and marketers to
efficiently monitor and engage in social media. It also tries to find ways to unleash the power of collective intelligence (a.k.a. web intelligence) inherent in the online social media. The results of this open project is the real time web monitoring platform called "Web2express Digest", which is made freely available on web2express.org website.
Web2express Digest uses open semantic and NLP tools to analyze
millions of twitter conversations and blogs as they come online each
day. The platform enables the following services now:
- It mashes up real time conversations (tweets, blogs, news) on various social media topics.
- It auto-discovers trending topics from fresh web contents and thus
allow people to view new web conversations around topics. While
following trending topics or any topic of interest on web2express, user can also talk about the topic publicly, which runs on top of the
fantastic Twitter network.
- The same real time web analysis platform enables marketers to
efficiently monitor products, brands, companies or competitions in real
time. Currently, Web2express Digest provides only simple monitoring function for the public. User can set up a probe with a
set of keywords and phrases, and then start monitoring twitter conversations in real time immediately.
-
 Realmon9, the first Google App for organizations to monitor social media and turn existing CRM to social CRM. (see demo here)
For more
sophisticated monitoring needs, particularly large scale product monitoring, highly effective monitoring still very much depends on the right tools, human expertise and data source selection. Thus, web2express.org provides consulting services to help organizations build customized social media monitoring pipeline, engage customers on social media, and integrate social media into CRM. Please contact web2express.org to discuss your social media monitoring needs.
Web2express is a true believer of open tools and open data. This real
time web analysis platform is an example of how open tools and open
data are facilitating more innovations on the internet. Special thanks
are given to the following open resources that make Web2express Digest
possible:
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